MTN Nigeria, leading ICT and Telecommunications giant was not left out as it rolled out new innovative products and services as it continued to provide operational support to key sectors of the economy like banking, E-commerce, oil and gas and others.
The positive impact was clearly visible and beneficial to its customers and Nigerians in general. Below are ten projects and activities that made MTN the most-talked about brand in the ICT sector in 2015.
1. MTN Foundation at 10 Anniversary:
One of
the many ways through which MTN Nigeria shone brightly in 2015 was the impact
it made, and has continued to make through its CSR vehicle, MTN Foundation.
Founded in 2005, the foundation positively impacts the lives of many Nigerians
through its several activities and amazing works. Supported by MTN with 1% of
its Profit after Tax annually, several life-changing initiatives have been
deployed with project partners and state governments in 550 locations
country-wide to improve the lives of ordinary Nigerians in Health, education,
economic empowerment and Arts, culture and entertainment.
Apart from consolidating on existing projects
by widening the pool of beneficiaries through its scholarship program,
disability support project, EYEris project, school furniture donations, donation
of dialysis and mammography machines across General Hospitals in the country
which have positively impacted thousands of lives, the Foundation also launched
its 'What Can We Do Together' initiative where Nigerians were invited to
participate in and partner with MTN to identify and select areas of need
requiring attention and support by socially responsible organisations like MTN.
As a result of this collaborative process, 200 communities have benefitted from
boreholes, transformers, school furniture and donation of household items for
orphanages. MTNF has invested over N18bn on social investment projects
countrywide.
In its bid to complement government’s efforts
at providing succour to the needy, MTN Foundation also distributed relief
materials to three Internally Displaced Persons’ (IDP) camps in North East,
Nigeria in 2015.
The relief materials, meant to provide
succour and restore hopes, were distributed to displaced persons in Government
College, Maiduguri, Borno State; NYSC Camp, Yola, Adamawa State and Poponari
Camp, Damaturu, Yobe State. The relief materials included mattresses, pillows,
bed sheets, pillow cases, bathing soaps, disinfectants, cooking pots, kerosine
stoves and cartons of noodles.
Other significant interventions of the
foundation in the year were the sponsorship of two popular dance dramas -
Kakadu and Wakaa, The Musicals. The sponsorships were targeted at promoting and
enhancing creativity in the Nigerian performative guild. The energy, creativity
and the world class quality of the performances over a 5-day period generated
rave reviews and a national buzz towards the end of the year.
Finally, as part of its continuous efforts at
creating awareness on the importance of early detection of breast cancer among
women, the foundation also sponsored series of events across Nigerian cities in 2015 ranging from
'Awareness Walks' to polo tournaments.
2.
MTN Golf:
For
many years, MTN has sponsored the annual World Golfers Championship (WGC) and
other golfing competitions. The tournaments have proven to be viable and
reliable platforms for customer engagement and interactivity and equally
reinforced its role as an enabler of socio-economic development across several
fronts in Nigeria. Golfers and enthusiasts of the sport were treated to an impressive
and exciting tournament in 2015.
3.
MTN Music+
Anniversary:
The
MTN Music+ anniversary was an innovative engagement platform called ‘Noiseless
party’ put together to celebrate artistes and music lovers, while celebrating
its success story since the past 18 months. This was the first of its kind in
Nigeria and the event created a very high ‘talkability’ on blog sites and
social media platforms.
4.
MTN Polo:
The
MTN Polo 2015 was another talking point for the telecoms leader. The event
converged lovers of polo. MTN’s involvement in the promotion of Polo and other
sports in the country made the Nigerian Polo Federation (NPF) President,
Francis Ogboro, to shower encomiums on MTN. Through its charity gesture, the
MTN UNICEF Charity Shield international polo tournament made a N5 million
donation to UNICEF with respect to its campaign against HIV/AIDS pandemic among
Nigerian children.
5.
MTN Prestige Launch:
Another initiative that put MTN in the
spotlight was the launch of 'MTN Prestige.' The company celebrated its High
Value (HV) customers, 100 CEOs and captains of industry. They were treated to a
night of alternative music at a prestigious musical event tagged ‘MTN
Prestige’. The high point of this event was the launch of MTN Prestige, a
loyalty and reward programme for its HV customers. They will enjoy a broad
range of cost optimization, lifestyle and business benefits among others.
6.
MTN Project Fame
2015:
One of
the enduring and most impactful ways through which MTN has been transforming
the lives and empowering West African youths is the MTN Project Fame West
Africa. For the past eight years, MTN Project Fame has been taking young
talents off the streets and leading them to fame, stardom and economic
empowerment. Many of them have moved on to establish profitable businesses and
create jobs and employment for others. Some of the most commercially successful
musicians in Nigeria today are alumni of the Project Fame Academy. The 2015
edition saw an 18-year-old Jeffrey Akoh winning the music empowerment competition,
smiling home with a N5 million cash prize, one-year recording contract and a
SUV.
7.
MTN Tech+:
The
MTN Tech+ congregated an ecosystem that promoted cutting-edge technologies
through education, enterprise and innovation in the African Market through exhibition.
As a major partner for the event, MTN used it as a platform to showcase its ICT
credentials through high-tech demos and workshops. It also used the
intervention to launch an innovative payment system called 'MTN Token.' This is
a mobile phone service offering a single means of authentication for online
services with high and comforting levels of assurance.
8. MTN Best 11 Trutalk Win A Home Promo:
This promo generated a lot of buzz and
excitement for MTN in 2015. The promo which was tied to the number ‘11’
afforded 11 customers on its network to address a human need- Shelter and own
three bedroom houses worth N15m each (or cash equivalent). The houses were
showcased by Lamudi Nigeria, through its vast array of developers. Also, every
day, 24 people won N11,000 cash every hour.
9.
Sponsorship of
Christian and Muslim Customers:
MTN
Nigeria made huge impact in the lives of some of its Christian subscribers as
it sponsored over 20 customers on an all-expenses paid trip to Jerusalem for
the year’s pilgrimage. The Muslim customers were not left out. 20 of its Muslim
customers were also sponsored on an all-expenses paid trip to Mecca to fulfil
some of their religious Hajj obligations. MTN has been sponsoring its Muslim
and Christian customers to pilgrimages since 2008.
10. NCC fine on MTN:
The imposed N1.04 trillion ($5.2 billion)
fine on MTN by the Nigerian Communications Commission over its failure to
disconnect SIM cards with incomplete registration was another talking point in
the country. The company which has been the industry leader was sanctioned for
failing to disconnect 5.1 million lines from its network. Meanwhile, MTN filed
a suit at the Federal High Court, Lagos, challenging the fine.
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